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The Story,
The Vision

Moscow Mule in hand overlooking Veteran's Park and Milwaukee Sailing Center in Milwaukee, Wisconsin

Aug. 14, 2020.
The term "Wisc Coast" is coined thanks to bottomless mules.

 

Everyone knows the East Coast, the West Coast, America’s “Third Coast”, even Chicago’s “Gold Coast”,

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....but what about the "Wisc Coast?"

 

Over the years there have been many attempts to label Wisconsin’s Lake Michigan coastline, but none will ever be as iconic or catchy as the “Wisc Coast.” From the mouth of the Menominee river to the Illinois border, the Wisc Coast is 407 miles of America's most underrated coastline. Once you hear the name, you wont be able to call it anything else.

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Our mission is to be more than just a name. We are a social organization for a collectively shared experience. Our mission is to establish and promote a central identity and mindset that all Wisconsin residents and lakefront visitors can call their own. We do this through immense social media engagement, holding in-house events like beach cleanups, and sponsoring individuals and other organizations who boast our core three values.

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Our three values you ask? Leisure, Stewardship, Pride. 

 

Enjoyment and preservation of natural beauty go hand in hand. We have pride in where we live and play. We seek to provide residents and visitors an identity to show the rest of the world you don't need an ocean to enjoy the coastal life.

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We invite you to follow us on all social media platforms to stay up to date with coastal content, organized events, and current happenings around Wisc Coast, USA. 

WELCOME!

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